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How we Helped a Leading Auto Manufacturer Improve its CSAT and NPS Scores and Operational Efficiency

company overview
  • The company is recognized as one of the world's leading auto manufacturers
  • The company stands out in its industry due to its unique approach to product design, manufacturing, and distribution, which involves an extensive network of dealers
  • The company's network comprises over 13 contact centers supporting dealers and customers
Location
Detroit, MI
Industry
Automotive
Employees
408,000
Working with SPAR since
Big 3 Auto Manufacturers
SPAR  by Numbers

1000

+

Completed Projects

15

Yrs

In the Industry

140

+

Metric 3

$100

m

Metric 3
1000
+
Completed Projects
20
+
Years in Business
6
+
Year Average Client Partnership
100
+
Technologies Supported

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challenges
  • The presence of multiple customer and dealer-facing contact centers running separate applications resulted in fragmentation and lack of consistency in customer interactions
  • Contact centers struggled to handle high volumes of customer inquiries efficiently, causing delays in resolving customer issues
  • There was a requirement to improve CSAT and NPS scores
  • Difficulty in navigating complex systems and applications affected employee efficiency
solutions
  • Identified improvement opportunities in applications across contact centers, leading to cost savings, risk mitigation, and enhanced CSAT and NPS
  • Implemented an integrated Service-Oriented Architecture (SOA) platform to replace complex legacy systems, consolidating 26 platforms into a unified application
  • Enforced an integrated application that blended multiple contact channels (telephony, email, chat, whitemail), providing an efficient communication platform
  • Enabled intelligent routing to ensure calls were directed to the appropriate team members, reducing wait times
results

The company improved its CSAT scores, reduced wait times, saved operational costs and over $1.0 million annually in outsourced technology expenses.

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