Patient Referral Integration Success with SI-BONE.

Marketing Cloud

Through Custom Integration, SI-BONE Achieves $30K Annual Savings in Patient Referral Support

company overview

SI-BONE is a leading medical technology company specializing in sacroiliac joint solutions
They help patients suffering from sacroiliac joint dysfunction, an often under-treated and under-diagnosed condition
SI-BONE's flagship product, the iFuse Implant System, offers a revolutionary approach to sacroiliac joint fusion, providing long-lasting relief
SI-BONE is committed to improving patient outcomes and transforming the field of orthopedics

Location

Santa Clara, CA

Industry

Medical Device

Employees

201-500

SPAR by Numbers

1000

+

Completed Projects

15

Yrs

In the Industry

140

+

Metric 3

$100

m

Metric 3

1000

+

Completed Projects

20

+

Years in Business

6

+

Year Average Client Partnership

100

+

Technologies Supported

What’s a Rich Text element?

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

challenges

Patients faced a lengthy waiting period to receive crucial information about surgeons trained in Si-BONE products
Manually collecting and providing information to patients resulted in increased operational costs and inefficiencies
Increased risk of losing opportunities due to the high time gap between patient inquiries and information delivery
Needed streamlined solutions for improving information delivery and reducing costs

solutions

Integrated SFDC with Marketing Cloud using the new V5 connector for real-time data integration
Utilized triggered send feature in the connector to automate communication with patients without the need for code development
Leveraged mapping software APIs (Geopointe) to automate the process of matching surgeons to patients based on location Implemented a streamlined system to respond to patient inquiries promptly, achieving response times within minutes