Marketing Cloud

Through Custom Integration, SI-BONE Achieves $30K Annual Savings in Patient Referral Support

company overview

  • SI-BONE is a leading medical technology company specializing in sacroiliac joint solutions
  • They help patients suffering from sacroiliac joint dysfunction, an often under-treated and under-diagnosed condition
  • SI-BONE's flagship product, the iFuse Implant System, offers a revolutionary approach to sacroiliac joint fusion, providing long-lasting relief
  • SI-BONE is committed to improving patient outcomes and transforming the field of orthopedics

Location

Santa Clara, CA

Industry

Medical Device

Employees

201-500
Working with SPAR since
SI-BONE

SPAR  by Numbers

1000

+

Completed Projects

15

Yrs

In the Industry

140

+

Metric 3

$100

m

Metric 3
1000
+
Completed Projects
20
+
Years in Business
6
+
Year Average Client Partnership
100
+
Technologies Supported

challenges

  • Patients faced a lengthy waiting period to receive crucial information about surgeons trained in Si-BONE products
  • Manually collecting and providing information to patients resulted in increased operational costs and inefficiencies
  • Increased risk of losing opportunities due to the high time gap between patient inquiries and information delivery
  • Needed streamlined solutions for improving information delivery and reducing costs

solutions

  • Integrated SFDC with Marketing Cloud using the new V5 connector for real-time data integration
  • Utilized triggered send feature in the connector to automate communication with patients without the need for code development
  • Leveraged mapping software APIs (Geopointe) to automate the process of matching surgeons to patients based on location Implemented a streamlined system to respond to patient inquiries promptly, achieving response times within minutes

results

SI-BONE saved over $30K annually in patient referral support costs and reduced inquiry response time from 12 hours to less than 1 minute.

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