A Practical Guide to Turn Your Disconnected Data into Strategic Advantage.
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The real cost of fragmented customer data isn’t just inefficiency — it’s lost revenue, broken customer experiences, and AI initiatives that fail before they start. Salesforce Data Cloud changes that by turning scattered, outdated data into a real-time, unified foundation for smarter sales, service, marketing, and growth.

This guide shows business and IT leaders how to make Data Cloud work — with clear steps, critical pitfalls to avoid, and strategies that drive faster results.

Whether you're launching your first Data Cloud project or scaling into a true customer intelligence engine, this guide gives you the strategy, structure, and proven frameworks to move faster — and avoid the mistakes that stall customer intelligence and CDP initiatives.

What’s Inside:

• Why unified, real-time data is your fastest lever for smarter AI, better CX, and faster revenue growth
  
• How early stakeholder misalignment silently kills Data Cloud projects (and how to fix it fast)
  
• The overlooked data mistakes that sabotage ingestion — and how to clean your data before it costs you
  
• How to architect solutions that your marketing, sales, and service teams can trust
• Build vs. Buy: Why most teams regret waiting too long to bring in expert help (and when to go it alone)